Adidas, expressing its support for the Black Lives Matter movement against violence against blacks, has introduced a number of measures that it intends to take to protect this category of citizens. According to Adidas CEO Casper Rorsted, “in connection with the events of the last two weeks, we all thought about what we can do to counter the cultural and systemic forces that support racism.” According to him, “we must do more to create an atmosphere in which all our employees will feel safe, heard and have equal career opportunities.”
Among the first measures the company introduced were investing $ 20 million over the next four years in support programs for black communities, including the development of sports and vocational education, the provision of scholarships for university students to black Adidas, as well as an increase in the number of blacks and Hispanics among company employees. “At least 30% of all new US jobs at Adidas and Reebok will be filled by blacks and Hispanics,” the company said in a statement.
Hundreds of Adidas employees in recent days have taken part in demonstrations in defense of black rights and against police violence, which began after the death of African American George Floyd in Minneapolis.