Adidas, a German sportswear brand, has pledged to invest $ 20 million in the black community in the United States and to ensure that at least 30% of new jobs in the US are provided to black and Hispanic employees.
This is discussed in the material of the international news agency Reuters.
“We need to do more to create an environment in which all our employees will feel safe,” said CEO Casper Rorsted.
Adidas said on the board that they value the contribution of black employees to the success of the brand and have recognized that the company must do more to combat racism.
Companies around the world have allotted more than a billion dollars for racial and social justice amid protests over the death of George Floyd, an African American who died after a Minneapolis policeman crushed his neck with a knee.
Adidas said it would spend $ 20 million in sports support initiatives for black people over the next four years.
Recall that earlier in Minneapolis, police detained a black man. During the arrest, one of the policemen used a choking technique, stepping with a knee on the man’s neck. At the same time, the detainee, 46-year-old George Floyd, repeatedly told the white officer that he could not breathe. Due to the brutal detention, the man died. An autopsy confirmed that the cause of death was strangulation. On May 28, mass protests broke out in the United States against racism and police aggression.