Apple CEO Tim Cook announced in his Twitter account the launch of a program promoting racial equality and justice. The top manager noted that the company will spend $ 100 million on a new initiative.
Cook stated that the unfinished work of establishing racial justice and equality “calls us to account.” “Everything needs to change, and Apple is committed to being the driving force behind these changes. Today, I proudly announce the Apple Racial Equity and Justice Initiative and the allocation of an amount of $ 100 million to it, ”said the head of the company.
The top manager emphasized that as a person who grew up in Alabama during the civil rights movement, he was able to personally verify that the only thing that has ever made long-term and long-term changes is people of goodwill, “putting aside comfort and safety to speak on the march, to call to account and do everything in their power to make an imperfect society more perfect. “
According to Cook, the program will challenge a system that creates obstacles to realizing the opportunities and dignity of people in the color communities, especially for African Americans, with particular emphasis on ensuring equality in the economy, education, and criminal justice reform.
Apple’s initiative on racial equality and justice will be led by Lisa Jackson, Apple’s vice president of environmental, political, and social initiatives, Apple’s CEO said.
Earlier, the company began to block smartphones stolen by marauders during riots in the United States.
In dozens of US cities, mass protests began, accompanied by riots and clashes with the police because of the death of African-American George Floyd, who died after a brutal arrest by Minneapolis police. In some states, demonstrations grew into riots with pogroms, robberies, gunfire, and arson. Protesters accuse police and racist prejudices in society of what happened.