Blackpink’s New Clip Breaks Five Guinness Records

South Korean women’s group Blackpink received five titles in the Guinness Book of Records for the clip for the new single How You Like That

This was reported on the Guinness World Records website.

On June 26, a South Korean female band from Seoul Blackpink, performing music in the genres K-pop, hip hop, dance-pop, tin pop, introduced the new single, How You Like That. This is the band’s first single since the release of the Kill this love mini-album in 2019.

On release day, the video was watched by 86.3 million viewers. Thus, the Blackpink clip set three world records at once:

  • Most popular YouTube video in 24 hours
  • Most Popular YouTube Music Video in 24 Hours
  • Most popular YouTube music video in 24 hours from K-pop

Past records were set by another popular South Korean group, BTS. Before that, the record holders were Ariana Grande with a video for the song “Thank u, next” (55.4 million views), Taylor Swift with “Look What You Made Me Do” (43.2 million views).

In addition, YouTube confirmed that 1.66 million viewers watched the clip at the same time during the premiere. Therefore, Blackpink set two more records: