Former Instagram model Julia Rose and popular youtuber Jack Tenney took it upon themselves to change Hollywood’s iconic inscription to Hollyboob. They and 4 other four of their supporters changed the sign to raise awareness about breast cancer.
A group of six people were arrested Monday for vandalism after they defaced the Hollywood sign by changing it to Hollyboob. Julia Rose, who was banned from the social media platform last year, told Fox News on Tuesday that she met Tenney through a mutual friend and checked out his feed.
Tenney and his “Joogsquad” had previously garnered widespread public attention for his “megalodon and shark prank” in Florida, and Rose said that’s partly why she determined he was right for the job. They spent six months figuring out how to implement the promotion, two attempts gone awry.
He noted that the Hollywood Sign website helped make the stunt possible by providing a group of bloggers with the exact dimensions of each letter. Using a tarp, they changed the appearance of several characters in 30 minutes.