A new satirical tea company has been launched in Spain, offering a wide range of herbal infusions for different end-of-the-world scenarios. The original scenario was made by the Madrid advertising agency Niiiiice.
These are compositions based on herbs that will help us survive the apocalypse, whichever scenario awaits mankind. The campaign slogan is appropriate: “Enjoy the inevitable,” writes Creative Review.
The most current in the line is the Pandemic Chill mix with “a harmonious blend of lemon and ginger,” referring to the coronavirus pandemic. Also available are Meteor Calm teas with valerian and chamomile, Nuclear Detox with vanilla and cinnamon, Peace Invasion with lavender and hibiscus and Mint Wildfire with mint and rosemary, which have a calming effect.
“You don’t have to suffer through a meteor crossing the atmosphere – look at the amazing colors! Feel the smiling dinosaurs at the last moment of their lives. Giant hornets ate your Yorkshire? Don’t worry, they’ll be consumed by the wildfire that has already spilled over into your neighbors’ garden – it will never be so cute again. A new nuclear war, a polar thaw, a tsunami, and even brain-eating amoebas all sound like heavenly glee if you’re holding a warm cup of tea,” Niiiiice advertises their tea.