Italian brand Gucci presented a new campaign of autumn-winter collection: the photos for it models in self-isolation were made by themselves
The series of photos was published in the Instagram-account of the brand.
The campaign was created under the leadership of Alessandro Michele.
“I gave the models the opportunity to create their own images. To become photographers and storytellers, producers and scenographers. I asked them to show themselves – to play and improvise with their own lives,” he said.
The photos ended up being “alive”. They demonstrate people’s daily activities in quarantine: knitting, caring for themselves, spending time with pets, working in the kitchen and garden.