Kanye West will launch cosmetics under its Yeezy brand

Rapper and spouse Kim Kardashian Kanye West has applied for the registration of a cosmetics brand under the Yeezy brand.

The company Kanye West Yeezy has filed an application for registration of the brand of the same name, under which it is planned to produce beauty products and cosmetic products.

In particular, the application states that the brand intends to produce makeup products, false eyelashes, face masks, nail polishes, moisturizers, bath gels, body oils, shaving cream, hair care products and perfumes. In addition, it is possible to manufacture hygiene products – deodorants, toothpaste and more.

It is known that earlier another West company – Donda – filed a similar application, but it did not release any products.

In the event that the production of goods begins, Kanye will become a competitor for both his wife (Kim Kardashian owns the KKW Beauty and KKW Fragrance brands), and for her sister Kylie Jenner, who owns the companies Kylie Cosmetics and Kylie Skin.