PepsiCo will release a sleepy drink. What for?

PepsiCo is launching a new drink called Driftwell, which aims to help consumers relax before bed and fall asleep faster.

The new product contains 200 milligrams of L-theanine and 10% of the daily value of magnesium. Driftwell will be available across America from December. The drink comes in 7.5-ounce mini-cans and has only one flavor: blackberry-lavender.

Pepsi employees have come up with a drink that will help consumers relieve stress and calm down before bed, as part of an internal competition launched last year by CEO Ramon Laguarta. The best concept proposed by the group of initiators is now being implemented.