Sony intends to introduce speakers with a unique 360 Reality Audio system in the spring.
Sony has been preaching the cult of 360 Reality Audio for two years now.
At CES 2019, the company demonstrated for the first time an immersive audio platform that was designed to sound as if you were inside the music. Specifically, artists and producers could place instruments and vocals around Sony’s software area, virtually positioning them around the listener to create an immersive effect. So far, however, the company has not solved two key problems.
First, Sony did not supply its own speakers specifically designed for 360 Reality Audio. And second, the content library remains small. With today’s announcement ahead of CES 2021, Sony aims to fix both problems.
First, the company announced that it plans to debut its own 360 Reality Audio speakers this spring. Details are still scarce, as Sony has only mentioned vague features and product names. The SRS-RA5000 and SRS-RA3000 are Wi-Fi-connected speakers that “create immersive, room-filling 360 Reality Audio sound.”
The company says they both use its “unique immersive sound enhancement algorithm” and can be controlled by Google Assistant or Alexa devices. At two consecutive CES events (2019 and 2020), Sony demonstrated 360 Reality Audio on prototype speakers, but they were not sold. It is also unclear if any design will be used for the models mentioned in today’s news.