Spain unveiled a new “safe travel” campaign aimed at encouraging vacationers to return to the country.
Spain is planning to receive tourists again in March next year. This is reported by The Local.
Currently, everyone arriving in Spain must present a negative covid-19 test taken less than 72 hours before travel, but Spanish tourism authorities hope that this condition can be waived before spring arrives.
Spain’s national tourism agency, Turespaña, will unveil a new “safe travel” campaign the day before, which aims to encourage vacationers to return to the country by providing them with all the latest information and safety tips. The new campaign was unveiled Dec. 3 by Reyes Maroto, minister of industry, commerce and tourism, and Miguel Sanz, director general of Turespaña’s National Tourism Board.
“With this campaign, we want to position Spain’s tourism brand as a factor in travel safety and contribute to building confidence among tourists to come back to our country,” Maroto said.
According to preliminary estimates, the initiative will cost about 2 million euros and is expected to last as long as measures are taken to prevent the coronavirus.
Thanks to the recent announcement of the success of several vaccines, the Balearic Islands have seen a jump in bookings for next year.
According to the British Travel Association, orders jumped 30 percent immediately after the British government announced the Pfizer/BioNTechvaccine approval last week.
Recall that on Jan. 30, the WHO recognized the coronavirus as a worldwide problem. Later, EU authorities launched the Horizon 2020 innovation program for coronavirus research.