Adidas intends to sell Reebok

2 months ago
Adidas intends to sell Reebok

Adidas will sell Reebok for $1 billion as part of a restructuring of its business. German sports apparel company Adidas plans to sell its inefficient Reebok brand — some 15 years after Adidas acquired the Boston-based brand to help it compete in the U.S. market — as part of a strategic plan to strengthen its … Read more