A Cherokee Nation chief wants Jeep to stop using the tribe’s name on its vehicles.
“I’m sure it’s done with good intentions, but it doesn’t do us any honor to have our name slapped on the side of a vehicle,” said Chuck Hoskin Jr., chief chief of the Cherokee Nation. His statement was provided to Car and Driver and published Monday.
“I think we live in a day in this country when it’s time for both corporations and team sports to stop using Native American names, images and mascots in their products, team T-shirts and sports in general,” Hoskin said
“Our vehicle names have been carefully chosen and used over the years to honor Native Americans for their nobility, valor and pride,” Stellantis, the company that owns Jeep, said in a statement.
Two Jeep vehicles use the name, the Cherokee and Grand Cherokee, both of which are SUVs. The original Cherokee was produced in 1974, the Grand Cherokee in 1993.
More than 141,000 members of the Cherokee Nation live within the boundaries of the tribe’s reservation in northeastern Oklahoma.