The “Loki” series premiere on Wednesday drew 890,000 families in the United States, which an independent statistics organization says is “the largest U.S. premiere day audience for any of the Marvel and Disney+ shows.”
The premiere of “Loki” surpassed the first day viewing of “Falcon and the Winter Soldier” (759,000) and “WandaVision” (655,000). “Loki” also had more viewers than the four-day premiere weekend of “Cruella” on Disney +.
SambaTV previously served 1.7 million families who watched Marvel series premieres. Some experts believe SambaTV’s numbers don’t reflect the whole picture because they don’t include mobile viewers.