The head of Facebook Mark Zuckerberg announced the launch of bonus programs through which bloggers can earn money for content in the popular social networks Instagram and Facebook. One billion dollars has been earmarked for the project.
“We want to create better platforms for millions of users. To help them make a living, we are developing new programs. We intend to invest more than one billion dollars to reward authors for the great content they create on Facebook and Instagram by 2022,” Zuckerberg said.
The first bonus program, aimed at U.S. bloggers, will reward content creators for the Reels short video service. It is noted that payments will also be launched in the fall for Facebook bloggers.
The company hopes that the payments will “lure” users to Instagram and Facebook from the popular service rival TikTok.